Privacy Notice

Your privacy is important to us. This Privacy Policy explains how FRUTANA®️ and its affiliated companies (“FRUTANA®️,” “we,” “us,” or “our”) collect, use, share, process, and protect your personal information when you visit or use our websites, applications, digital platforms, chatbots, online forms, or other online services that reference this Policy (collectively, the “Online Services”).

Additional privacy notices or policies may apply depending on how you interact with us, the products or services you request, or the jurisdiction in which you are located.

We Work Hard to Protect Your Information

We take our responsibility to protect the privacy and confidentiality of your personal information very seriously.

We maintain appropriate physical, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.

Our employees, contractors, and partners are required to comply with applicable privacy laws, internal policies, and confidentiality obligations.

1. Information You Provide Directly

When you interact with FRUTANA®️ through our Online Services, we may collect personal information such as:

• Full name
• Company name
• Email address
• Telephone number
• Country, city, and business address
• Tax ID, commercial registration number, or equivalent
• Shipping and logistics details (ports, destinations, Incoterms)
• Order, quotation, contract, or invoice-related information
• Any other information you voluntarily provide through forms, emails, chatbots, or messaging platforms

We do not intentionally collect sensitive personal data unless it is:

• Required or permitted by law
• Necessary for legal, regulatory, or contractual purposes
• Provided with your explicit consent

2. Information Collected Automatically

When you access or use our Online Services, we may automatically collect certain technical and usage information, including:

• IP address
• Device identifiers
• Browser type and operating system
• Pages visited and interaction data
• Date and time of access
• Approximate geographic location

We use cookies and similar technologies to collect and store this information to improve functionality, security, and user experience.

🔗 A separate Cookies Policy explains how these technologies are used.

3. Information from Other Sources

We may obtain information about you from:

• Social media platforms (to the extent you make such information publicly available)
• Business partners, logistics providers, or service providers
• Public or commercially available databases

We may combine this information with other data we hold about you, where permitted by law.

Legal Basis for Processing

Where required by applicable law, FRUTANA®️ processes personal information based on one or more of the following legal grounds:

• Your explicit consent
• The necessity to perform a contract or take steps prior to entering into a contract
• Compliance with legal or regulatory obligations
• Legitimate business interests that do not override your fundamental rights and freedoms

How We Use Your Information

We use personal information to:

• Respond to inquiries and requests
• Prepare quotations, proforma invoices, and contracts
• Manage commercial, operational, and logistics activities
• Communicate with you via email, messaging platforms, or chatbots
• Improve our services, platforms, and customer experience
• Conduct internal analytics, audits, and business planning
• Comply with legal, regulatory, and contractual requirements

We may also use aggregated or anonymized data for analytical and business purposes where permitted by law.

Data Minimization and Retention

We aim to:

• Collect only personal information that is relevant and necessary
• Keep personal information accurate and up to date
• Retain personal information only for as long as necessary for the purposes described in this Policy

We may retain personal information for longer periods where required to comply with legal obligations or to establish, exercise, or defend legal claims.

Mobile Devices and Applications

When you use our mobile-optimized websites or applications, we may collect device-related information such as:

• Device identifiers
• Screen resolution and settings
• Usage and performance analytics

Where required, we will request your permission before collecting precise location data or other sensitive device information.

Sharing of Personal Information

We may share personal information:

• Within the FRUTANA®️ group of companies
• With trusted service providers acting on our behalf (e.g., IT, logistics, legal, financial, or communication services)
• With regulatory authorities, courts, or law enforcement agencies where required by law
• In connection with a corporate transaction (such as a merger, acquisition, or restructuring)
• With third parties when you have provided your consent

All third parties receiving personal information are required to protect it and use it only for authorized purposes.

International Data Transfers

As an international company, FRUTANA®️ may transfer personal information to countries outside your country of residence.

Such transfers are conducted in accordance with applicable data protection laws and may rely on:

• Adequacy decisions
• Standard contractual clauses
• Other lawful transfer mechanisms

We take appropriate steps to ensure that personal information remains protected regardless of where it is processed.

Your Rights

Depending on applicable data protection laws, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete data
• Request deletion or restriction of processing
• Object to certain types of processing
• Withdraw consent where processing is based on consent
• Request data portability
• Lodge a complaint with a competent data protection authority

How to Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or the processing of your personal information, please contact:

FRUTANA®️ – Privacy Office
📧 Email: privacy@frutana.com.ec
🌐 Website: www.frutana.com.ec

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and reflected in the “Last Updated” date above.